Why the Most Effective Climate Policy Might Not Mention Climate at All
If you want to get someone to eat healthier, you might not start with a lecture about cholesterol levels or long-term cardiovascular risk. You might instead talk about the taste of fresh produce, the convenience of a local market, or the money they’ll save cooking at home. Climate policy can work the same way.
In fact, some of the most impactful climate solutions might never use the word “climate” at all.
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